Creating Mental Model for Music Listening Habits
ROLE
UX Researcher
CONTEXT
Generative Research
YEAR
2021
METHODS
Task-based Segmentation, 1-1 Interviews, Mental Model
Overview
- I conducted a private project using Indi Young's mental model diagramming.
- Interviewed target users to validate audience segments and expand on mental space.
- Presented final mental model diagram to industry experts for feedback.
Research Goals and Questions:
Define task-based audience segments for listening to music on headphones.
Introduction
Recently, a B2B company approached my studio and asked about identifying and organizing potential users for their product. In preparation for this project, I decided to investigate the usage of Mental Models, a tool that provides a deep understanding of the different ways that user segments accomplish similar goals through the understanding of users' motivation, thought-process, and emotional & philosophical landscape.
